Will AI replace コピーライター?AI replacement risk 71% and how the work is changing

Japan Writing & Media Confidence ★★★★★

Average annual pay
¥6.73M
≈ $42,808
Top pay (est.)
¥12.01M
Top 10% ¥10.25M
Pay in 5 years
¥6.69Mest.
2031
Pay in 10 years
¥6.64Mest.
¥5.71M–¥7.71M
Outlook score
27/100
★☆☆☆☆ Weak
AI replacement risk
71%
High
Labor demand
Very low
Openings-to-applicants 0.12x

Will AI replace コピーライター? AI replacement risk

71%
High
Ranked #438 safest from AI among all Japanese occupations
Very lowLowModerateHighVery high

How AI is changing this job

A written analysis for this occupation is being prepared.

AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using the MHLW job tag survey on work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →

Skills, education and requirements for コピーライター

Key skills

Writing
5.7
Reading Comprehension
5.1
Active Listening
5.1
Speaking
4.8
Social Perceptiveness
4.2
Coordination
4.0
Active Learning
3.8
Persuasion
3.8

Skill levels from the MHLW job tag worker survey.

Key knowledge areas

English Language
4.1
Communications and Media
2.8
Fine Arts
2.5
Sales and Marketing
2.2
Foreign Language
2.1
Administrative
2.1
Customer and Personal Service
1.9
Sociology and Anthropology
1.8

What the work involves

Thinking CreativelyGetting InformationIdentifying Objects, Actions, and EventsUpdating and Using Relevant KnowledgeOrganizing, Planning, and Prioritizing WorkWorking with ComputersCommunicating with People Outside the OrganizationMonitoring Processes, Materials, or Surroundings

Important abilities

Written ExpressionWritten ComprehensionFluency of IdeasOriginalityOral ComprehensionOral Expression

Licenses and certifications (Japan)

No specific license or certification is required.

Education of workers

Training before entry

Related work experience

Difficulty of entry: ★★★★☆ Demanding (from education, training, experience, licenses)

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data
Sources: Basic Survey on Wage Structure (2025), Population Census and Hello Work employment statistics as published on the MHLW job tag site (retrieved Nov 1, 2026); Occupational Information Database (JILPT). Pay ranges, projections and scores are Shigoto Zukan estimates.