Will AI replace マーケティング・リサーチャー? AI replacement risk
73%
High
Ranked #448 safest from AI among all Japanese occupations
Very lowLowModerateHighVery high
How AI is changing this job
A written analysis for this occupation is being prepared.
AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using the MHLW job tag survey on work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →
Skills, education and requirements for マーケティング・リサーチャー
Key skills
Speaking
4.5
Writing
4.5
Active Listening
4.5
Reading Comprehension
4.4
Persuasion
4.1
Monitoring
4.1
Complex Problem Solving
4.0
Coordination
3.9
Skill levels from the MHLW job tag worker survey.
Key knowledge areas
Sales and Marketing
3.0
Administrative
3.0
Administration and Management
3.0
Customer and Personal Service
2.8
Economics and Accounting
2.7
English Language
2.3
Law and Government
2.2
Communications and Media
1.9
What the work involves
Evaluating Information to Determine Compliance with StandardsProcessing InformationIdentifying Objects, Actions, and EventsWorking with ComputersUpdating and Using Relevant KnowledgeAnalyzing Data or InformationEstimating the Quantifiable Characteristics of Products, Events, or InformationOrganizing, Planning, and Prioritizing Work
Important abilities
Inductive ReasoningProblem SensitivityDeductive ReasoningFluency of IdeasOriginalityMemorization
Licenses and certifications (Japan)
社会調査士
Related qualifications listed on job tag (names in Japanese). Some are mandatory, others recommended.
Education of workers
Training before entry
Related work experience
Difficulty of entry: ★★★★☆ Demanding (from education, training, experience, licenses)
Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data
Sources: Basic Survey on Wage Structure (2025), Population Census and Hello Work employment statistics as published on the MHLW job tag site (retrieved Nov 1, 2026); Occupational Information Database (JILPT). Pay ranges, projections and scores are Shigoto Zukan estimates.