マーケティング・リサーチャー マーケティング・リサーチャー
What マーケティング・リサーチャー do
An English description is being prepared. Japanese description:
企業や国・公共団体などから市場調査の依頼を受け、必要なデータや情報の要望などを理解した上で、調査対象や調査項目を定める等、調査を企画・立案する。インターネット上で調査を実施したり、調査票を送って記入してもらったり、専門の調査員を使うなど、最も適切な方法を選んで調査を実施する。必要に応じて調査員を指導したり、管理することも必要となる。調査手法としてグループインタビューを行う場合もある。
表計算や統計処理のソフトウェア等を使って、得られたデータを集計・分析し、考察し、結論を導き出して報告書にまとめ、依頼主に提出する。
依頼主は最新の情報を求めているため、注文を受けるたびに新しく調査を行う。マーケティング・リサーチでは、いつ、どのようにして調べたかという時期と方法が重視され、最新、かつ正確であるほど良いデータとなる。
◇ よく使う道具、機材、情報技術等
統計処理のソフト、表計算ソフト（Excel、Googleスプレッドシート等）、プレゼン資料作成ソフト（PowerPoint、Keynote等）、インターネット、パソコン
Employment type of workers
マーケティング・リサーチャー salary
The average annual pay for マーケティング・リサーチャー in Japan is ¥7.37M (≈ $46,856; Basic Survey on Wage Structure (2025), national). The estimated median is ¥6.85M, the typical range is ¥4.68M–¥13.41M and the top 10% earn about ¥11.39M.
How does your pay compare with people your age?
Your numbers are not sent or stored. The distribution is estimated from Japan's national wage statistics, including pay differences by age.
Pay by ageest.
Estimated from the average pay and average age (43.0) using the age-wage curve of the Basic Survey on Wage Structure.
Pay by experienceest.
Pay by employment typeest.
The average hourly wage of ¥3,633 is 3.1× Japan's national average minimum wage of ¥1,177 (fiscal 2026). Minimum wage by prefecture →
Japanese pay is shown in yen (¥5.57M = 5.57 million yen ≈ 557万円). Dollar figures use the current rate of 157.25 yen per dollar and are for reference only; purchasing power differs.
Pay over time
| Year | Average pay | Employment | Openings ratio |
|---|---|---|---|
| 2021 | ¥6.21M | — | — |
| 2022 | ¥6.30M | — | — |
| 2023 | ¥6.45M | — | 0.36x |
| 2024 | ¥6.91M | — | 0.35x |
| 2025 | ¥7.37M | — | 0.34x |
Projected pay for マーケティング・リサーチャー (3, 5 and 10 years)est.
Today ¥7.37M → in 3 years ¥7.67M → in 5 years ¥7.88M → in 10 years ¥8.43M (10-year range ¥7.25M–¥9.79M). The model assumes pay growth of +1.4% per year.
What drives the annual growth rate
Projected pay = current pay × (1 + annual growth)^years. The annual growth rate starts from a base wage-growth rate and adds or subtracts labor demand (the job-openings-to-applicants ratio), wage momentum and AI replacement risk for each occupation. Projections are not guarantees. How it is calculated →
Outlook score for マーケティング・リサーチャー
Each component is a percentile rank among all occupations in the same country (0–100). Weights: labor demand 25, wage momentum / openings 15, pay level 15, AI resistance 25, aging workforce 10 (Japan only), entry barrier 10.
Will AI replace マーケティング・リサーチャー? AI replacement risk
How AI is changing this job
A written analysis for this occupation is being prepared.
AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using the MHLW job tag survey on work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →
Labor demand for マーケティング・リサーチャー
A ratio above 1.0 means there are more job openings than applicants (a labor shortage). The 5- and 10-year figures are estimates from the openings ratio, wage momentum and AI replacement risk.
The same job in the United States
| マーケティング・リサーチャー Japan | Market Research Analysts and Marketing Specialists United States | |
|---|---|---|
| Median / average pay | ¥7.37M ≈ $46,856 | $78,760 |
| Pay in 10 years (est.) | ¥8.43M | $98,400 |
| Outlook score | 45 | 58 |
| AI replacement risk | 73% High | 80% High |
| Workers | — | 900K |
Matched by occupation (SOC code). Yen converted at 157.25 JPY/USD for reference; Japanese figures are averages, U.S. figures are medians, and the surveys define occupations differently.
Skills, education and requirements for マーケティング・リサーチャー
Key skills
Skill levels from the MHLW job tag worker survey.
Key knowledge areas
What the work involves
Important abilities
Licenses and certifications (Japan)
- 社会調査士
Related qualifications listed on job tag (names in Japanese). Some are mandatory, others recommended.
Education of workers
Training before entry
Related work experience
Difficulty of entry: ★★★★☆ Demanding (from education, training, experience, licenses)
How to become マーケティング・リサーチャー
The typical path in Japan is shown by the education, training and experience of current workers above and in the Japanese guidance below. A detailed English guide for this occupation is being prepared.
Guidance from job tag (Japanese)
入職後に実務経験を通して仕事を覚えていく場合が多い。
中途採用では、実務経験を生かした転職も見られる。
関連資格として、民間の「社会調査士」などがある。
集計・分析にあたっては、表計算や統計処理のソフトウェアを使いこなせる必要がある。結果をまとめて報告する際には文章能力、プレゼンテーション能力が求められ、依頼主によっては英語力も必要となる。
担当する分野や業種、業界に対する専門的知識に加えて、好奇心や探求心を持って仕事に取り組める人が求められる。ヒアリング調査等を行う場合は、調査協力者から信頼を得られることも重要となる。
Career path and how to earn more as マーケティング・リサーチャー
Career-path guidance is being prepared. Pay by experience is shown in the Pay section.