Will AI replace 広告営業?AI replacement risk 63% and how the work is changing

Japan Film & Video Confidence ★★★★★

Average annual pay
¥6.61M
≈ $42,016
Top pay (est.)
¥11.74M
Top 10% ¥10.03M
Pay in 5 years
¥7.39Mest.
2031
Pay in 10 years
¥8.27Mest.
¥7.11M–¥9.60M
Outlook score
52/100
★★★☆☆ Average
AI replacement risk
63%
High
Labor demand
High
Openings-to-applicants 2.13x

Will AI replace 広告営業? AI replacement risk

63%
High
Ranked #392 safest from AI among all Japanese occupations
Very lowLowModerateHighVery high

How AI is changing this job

A written analysis for this occupation is being prepared.

AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using the MHLW job tag survey on work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →

Skills, education and requirements for 広告営業

Key skills

Active Listening
4.5
Coordination
4.3
Speaking
4.2
Writing
4.1
Social Perceptiveness
4.0
Persuasion
4.0
Negotiation
3.9
Critical Thinking
3.9

Skill levels from the MHLW job tag worker survey.

Key knowledge areas

Customer and Personal Service
3.2
Sales and Marketing
2.9
Administrative
2.6
Communications and Media
2.3
Administration and Management
2.2
English Language
1.7
Sociology and Anthropology
1.5
Psychology
1.4

What the work involves

Getting InformationCommunicating with People Outside the OrganizationEstablishing and Maintaining Interpersonal RelationshipsThinking CreativelyOrganizing, Planning, and Prioritizing WorkCommunicating with Supervisors, Peers, or SubordinatesScheduling Work and ActivitiesIdentifying Objects, Actions, and Events

Important abilities

Problem SensitivityOral ExpressionFluency of IdeasOriginalityWritten ExpressionOral Comprehension

Licenses and certifications (Japan)

No specific license or certification is required.

Education of workers

Training before entry

Related work experience

Difficulty of entry: ★★★☆☆ Moderate (from education, training, experience, licenses)

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data
Sources: Basic Survey on Wage Structure (2025), Population Census and Hello Work employment statistics as published on the MHLW job tag site (retrieved Nov 1, 2026); Occupational Information Database (JILPT). Pay ranges, projections and scores are Shigoto Zukan estimates.