広告営業 広告営業
What 広告営業 do
An English description is being prepared. Japanese description:
広告会社は全般を取り扱う総合広告会社と素材又はポスターやインターネット広告など媒体のみを取り扱う専門広告会社に分かれる。
総合広告会社の営業は、企業など広告主に対する窓口として、広告の計画から実施まで全ての作業に責任を持つ。社内の調査・分析部門や制作部門などあらゆる組織を動員して、広告主に対して最も効果的で効率的な広告宣伝活動を提案し、売りこむ（プレゼンテーション）。
採用が決定すると、広告を制作・実施するために広告主や社内の関係者と打ち合わせ、折衝や確認を繰り返し行い、作業を進める。広告の掲載又は放送を実施し、広告の効果を検証して広告主に報告する。
その時代のニーズを先取りし、関連分野の購買行動を活性化する等、社会に働きかける仕事である。広告する商品やサービスについて理解することはもちろん、消費者の心をつかむユニークなアイデアを次々と生み出すことが求められる。
総合広告会社以外の専門分野のある広告会社に勤める営業は、所属する会社の専門分野での仕事に従事する。
現在、広告は新聞や雑誌、テレビに加えインターネットも重要なメディアとなっている。
◇ よく使う道具、機材、情報技術等
プレゼン資料作成ソフト（PowerPoint、Keynote等）、パソコン
Employment type of workers
広告営業 salary
The average annual pay for 広告営業 in Japan is ¥6.61M (≈ $42,016; Basic Survey on Wage Structure (2025), national). The estimated median is ¥6.14M, the typical range is ¥4.33M–¥11.74M and the top 10% earn about ¥10.03M.
How does your pay compare with people your age?
Your numbers are not sent or stored. The distribution is estimated from Japan's national wage statistics, including pay differences by age.
Pay by ageest.
Estimated from the average pay and average age (42.4) using the age-wage curve of the Basic Survey on Wage Structure.
Pay by experienceest.
Pay by employment typeest.
The average hourly wage of ¥3,183 is 2.7× Japan's national average minimum wage of ¥1,177 (fiscal 2026). Minimum wage by prefecture →
Japanese pay is shown in yen (¥5.57M = 5.57 million yen ≈ 557万円). Dollar figures use the current rate of 157.25 yen per dollar and are for reference only; purchasing power differs.
Pay over time
| Year | Average pay | Employment | Openings ratio |
|---|---|---|---|
| 2021 | ¥5.52M | — | — |
| 2022 | ¥5.78M | — | — |
| 2023 | ¥5.79M | — | 2.15x |
| 2024 | ¥6.18M | — | 2.20x |
| 2025 | ¥6.61M | — | 2.13x |
Projected pay for 広告営業 (3, 5 and 10 years)est.
Today ¥6.61M → in 3 years ¥7.07M → in 5 years ¥7.39M → in 10 years ¥8.27M (10-year range ¥7.11M–¥9.60M). The model assumes pay growth of +2.3% per year.
What drives the annual growth rate
Projected pay = current pay × (1 + annual growth)^years. The annual growth rate starts from a base wage-growth rate and adds or subtracts labor demand (the job-openings-to-applicants ratio), wage momentum and AI replacement risk for each occupation. Projections are not guarantees. How it is calculated →
Outlook score for 広告営業
Each component is a percentile rank among all occupations in the same country (0–100). Weights: labor demand 25, wage momentum / openings 15, pay level 15, AI resistance 25, aging workforce 10 (Japan only), entry barrier 10.
Will AI replace 広告営業? AI replacement risk
How AI is changing this job
A written analysis for this occupation is being prepared.
AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using the MHLW job tag survey on work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →
Labor demand for 広告営業
A ratio above 1.0 means there are more job openings than applicants (a labor shortage). The 5- and 10-year figures are estimates from the openings ratio, wage momentum and AI replacement risk.
The same job in the United States
| 広告営業 Japan | Advertising Sales Agents United States | |
|---|---|---|
| Median / average pay | ¥6.61M ≈ $42,016 | $64,820 |
| Pay in 10 years (est.) | ¥8.27M | $78,900 |
| Outlook score | 52 | 32 |
| AI replacement risk | 63% High | 65% High |
| Workers | — | 92K |
Matched by occupation (SOC code). Yen converted at 157.25 JPY/USD for reference; Japanese figures are averages, U.S. figures are medians, and the surveys define occupations differently.
Skills, education and requirements for 広告営業
Key skills
Skill levels from the MHLW job tag worker survey.
Key knowledge areas
What the work involves
Important abilities
Licenses and certifications (Japan)
No specific license or certification is required.
Education of workers
Training before entry
Related work experience
Difficulty of entry: ★★★☆☆ Moderate (from education, training, experience, licenses)
How to become 広告営業
The typical path in Japan is shown by the education, training and experience of current workers above and in the Japanese guidance below. A detailed English guide for this occupation is being prepared.
Guidance from job tag (Japanese)
総合広告会社では、営業と限定せずに採用し、入社後に適性や教育・訓練の結果から判断して配属するケースが多い。また、制作部門やマーケティング部門、媒体部門など他の部門で経験を積んだのちに、営業部門に異動するケースも数多く見られる。
消費者の意識や行動に常に興味を持ち、消費や市場に関するデータを的確に読みとって世の中の動きを見通す洞察力が必要である。得意先と接触することから、人との交流に積極的であること、社内の各部門や社外の人々とのチームワークやリーダーシップ、また、最新の表現技術に敏感に対応してクリエイターなど制作部門へ適切な提案をすることなどが求められる。
Career path and how to earn more as 広告営業
Career-path guidance is being prepared. Pay by experience is shown in the Pay section.