Shigoto Zukan
日本語

Will AI replace webマーケティング（ネット広告・販売促進）?AI replacement risk 84% and how the work is changing

Japan Office & Admin Confidence ★★★★★

Average annual pay
¥7.37M
≈ $46,856
Top pay (est.)
¥13.41M
Top 10% ¥11.39M
Pay in 5 years
¥7.75Mest.
2031
Pay in 10 years
¥8.16Mest.
¥7.02M–¥9.48M
Outlook score
39/100
★★☆☆☆ Below average
AI replacement risk
84%
Very high
Labor demand
Low
Openings-to-applicants 0.34x

Will AI replace Webマーケティング（ネット広告・販売促進）? AI replacement risk

84%
Very high
Ranked #525 safest from AI among all Japanese occupations
Very lowLowModerateHighVery high

How AI is changing this job

A written analysis for this occupation is being prepared.

AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using the MHLW job tag survey on work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →

Skills, education and requirements for Webマーケティング（ネット広告・販売促進）

Key skills

Active Listening
4.7
Writing
4.5
Speaking
4.4
Reading Comprehension
4.3
Persuasion
4.1
Social Perceptiveness
4.0
Active Learning
3.8
Coordination
3.8

Skill levels from the MHLW job tag worker survey.

Key knowledge areas

Sales and Marketing
3.7
Customer and Personal Service
2.6
Administrative
2.3
Communications and Media
2.2
English Language
1.8
Administration and Management
1.6
Psychology
1.4
Computers and Electronics
1.2

What the work involves

Making Decisions and Solving ProblemsGetting InformationAnalyzing Data or InformationWorking with ComputersUpdating and Using Relevant KnowledgeOrganizing, Planning, and Prioritizing WorkMonitoring Processes, Materials, or SurroundingsThinking Creatively

Important abilities

Written ExpressionOriginalityFluency of IdeasWritten ComprehensionOral ExpressionProblem Sensitivity

Licenses and certifications (Japan)

No specific license or certification is required.

Education of workers

Training before entry

Related work experience

Difficulty of entry: ★★★☆☆ Moderate (from education, training, experience, licenses)

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data
Sources: Basic Survey on Wage Structure (2025), Population Census and Hello Work employment statistics as published on the MHLW job tag site (retrieved Nov 1, 2026); Occupational Information Database (JILPT). Pay ranges, projections and scores are Shigoto Zukan estimates.