Advertising and Promotions Managers
Also called: Account Executive, Account Manager, Ad Account Executive (Advertising Account Executive), Ad Account Manager (Advertising Account Manager), Ad Accounts Executive (Advertising Accounts Executive), Ad Agency Manager (Advertising Agency Manager), Ad Campaign Manager (Advertising Campaign Manager), Ad Coordinator (Advertising Coordinator)
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
What advertising and promotions managers do
Typical tasks
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
- Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Analyze the effectiveness of marketing tactics or channels.
- Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
- Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Typical path into the job (BLS)
Advertising and Promotions Managers salary
The median annual wage for advertising and promotions managers is $133,660 (BLS OEWS May 2025; BLS Employment Projections 2025–35, national). The lowest 10 percent earn less than $63,300 and the highest 10 percent earn more than $286,240. The mean annual wage is $154,280.
The mean hourly wage of $74.00 is 10.2× the federal minimum wage of $7.25. State minimums are higher in most large states. Minimum wage by state →
How does your pay compare with people your age?
Your numbers are not sent or stored. The comparison uses this occupation's BLS wage percentiles, adjusted for age with BLS median weekly earnings by age group (Q3 2026).
Pay by percentile
Annual wage percentiles from the BLS Occupational Employment and Wage Statistics (OEWS). Percentiles are a good proxy for pay by experience.
Projected pay for Advertising and Promotions Managers (3, 5 and 10 years)est.
Today $133,660 → in 3 years $143,200 → in 5 years $149,900 → in 10 years $168,000 (10-year range $144,500–$195,100). The model assumes pay growth of +2.3% per year.
What drives the annual growth rate
Projected pay = current pay × (1 + annual growth)^years. The annual growth rate starts from a base wage-growth rate and adds or subtracts labor demand (BLS projected employment growth), wage momentum and AI replacement risk for each occupation. Projections are not guarantees. How it is calculated →
Outlook score for Advertising and Promotions Managers
Each component is a percentile rank among all occupations in the same country (0–100). Weights: labor demand 25, wage momentum / openings 15, pay level 15, AI resistance 25, aging workforce 10 (Japan only), entry barrier 10.
Will AI replace Advertising and Promotions Managers? AI replacement risk
How AI is changing this job
A written analysis for this occupation is being prepared.
AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using O*NET work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →
Labor demand for Advertising and Promotions Managers
Employment projections are from the BLS Employment Projections program (2025–35). Annual openings include both new jobs and replacement of workers who leave the occupation.
The same job in Japan
| Advertising and Promotions Managers United States | 広告ディレクター Japan | |
|---|---|---|
| Median / average pay | $133,660 | ¥5.83M ≈ $37,094 |
| Pay in 10 years (est.) | $168,000 | ¥7.31M |
| Outlook score | 52 | 50 |
| AI replacement risk | 60% Moderate | 63% High |
| Workers | 21K | — |
Matched by occupation (SOC code). Yen converted at 157.25 JPY/USD for reference; Japanese figures are averages, U.S. figures are medians, and the surveys define occupations differently.
Skills, education and requirements for Advertising and Promotions Managers
Key skills
O*NET skill level ratings (0–7).
Key knowledge areas
What the work involves
Important abilities
Training before entry
Related work experience
Job Zone 4 — considerable preparation needed (O*NET)
Difficulty of entry: ★★★★☆ Demanding (from education, training, experience and Job Zone)
How to become advertising and promotions managers
A step-by-step guide for this occupation is being prepared. The education, training and experience data above show the typical path.
Career path and how to earn more as advertising and promotions managers
Career-path guidance is being prepared. Pay by percentile is shown in the Pay section.