How much does a Marketing Managers make?

The median annual wage for Marketing Managers is $166,790 (BLS OEWS May 2025; BLS Employment Projections 2025–35). The lowest 10 percent earn about $90,260 and the highest 10 percent about $293,610.

What will a Marketing Managers earn in 10 years?

The Shigoto Zukan model projects $218,900 in 10 years ($188,200–$254,100) and $191,100 in 5 years.

What is the job outlook for Marketing Managers?

Employment of Marketing Managers is projected to change by +6.9% over 2025–35 (BLS), with about 34K openings per year. The Shigoto Zukan outlook score is 64/100.

Marketing Managers

Q: Will AI replace Marketing Managers?

The AI replacement risk for Marketing Managers is 63% (High), estimated by comparing the tasks that AI and software can take over with the tasks that are hard to automate.

United States SOC 11-2021.00 Marketing & PR Confidence ★★★★★

Also called: BD Director (Business Development Director), BD Manager (Business Development Manager), Brand Manager, Business Developer, Category Manager, Channel Manager, Commercial Director, Digital Marketing Manager

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.

Median annual pay

$166,790

25th–75th pct. $123,020–$216,410

Top pay (est.)

$381,700

Top 10% $293,610

Pay in 5 years

$191,100est.

2031

Pay in 10 years

$218,900est.

$188,200–$254,100

Outlook score

64/100

★★★☆☆ Average

AI replacement risk

63%

High

Job growth (10 yr)

+6.9%

34K openings / yr

What marketing managers do

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Typical tasks

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Initiate market research studies, or analyze their findings.
Compile lists describing product or service offerings.
Consult with product development personnel on product specifications, such as design, color, or packaging.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Conduct economic or commercial surveys to identify potential markets for products or services.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Typical path into the job (BLS)

Education Bachelor's degreeRelated experience 5 years or moreOn-the-job training NoneO*NET Job Zone 4

Marketing Managers salary

The median annual wage for marketing managers is $166,790 (BLS OEWS May 2025; BLS Employment Projections 2025–35, national). The lowest 10 percent earn less than $90,260 and the highest 10 percent earn more than $293,610. The mean annual wage is $177,770.

Median

$166,790

Mean

$177,770

10th percentile

$90,260

Entry level

25th percentile

$123,020

75th percentile

$216,410

90th percentile

$293,610

Top earners

Mean hourly wage

$85.00

11.7× the federal minimum ($7.25)

In Japanese yen

¥26.23M

≈ at 157.25 JPY/USD

The mean hourly wage of $85.00 is 11.7× the federal minimum wage of $7.25. State minimums are higher in most large states. Minimum wage by state →

How does your pay compare with people your age?

Your numbers are not sent or stored. The comparison uses this occupation's BLS wage percentiles, adjusted for age with BLS median weekly earnings by age group (Q3 2026).

Pay by percentile

Entry level (10th pct.)

$90,260

Early career (25th pct.)

$123,020

Mid career (median)

$166,790

Experienced (75th pct.)

$216,410

Top earners (90th pct.)

$293,610

Annual wage percentiles from the BLS Occupational Employment and Wage Statistics (OEWS). Percentiles are a good proxy for pay by experience.

How median, percentiles and the pay range are defined →

Projected pay for Marketing Managers (3, 5 and 10 years)est.

Today $166,790 → in 3 years $181,000 → in 5 years $191,100 → in 10 years $218,900 (10-year range $188,200–$254,100). The model assumes pay growth of +2.8% per year.

$166,790

Now
2026

$181,000

In 3 yrs
2029

$167,100–$196,900

$191,100

In 5 yrs
2031

$172,200–$212,800

$218,900

In 10 yrs
2036

$188,200–$254,100

What drives the annual growth rate

Base wage growth +3.0%Labor demand +0.15%AI impact -0.39%Total +2.8% / yr

Projected pay = current pay × (1 + annual growth)^years. The annual growth rate starts from a base wage-growth rate and adds or subtracts labor demand (BLS projected employment growth), wage momentum and AI replacement risk for each occupation. Projections are not guarantees. How it is calculated →

Outlook score for Marketing Managers

64/100

★★★☆☆

Average · ranked #154 of all U.S. occupations

Pay level

96 pts

AI resistance

37 pts

Entry barrier

65 pts

Annual openings

43 pts

Projected growth

85 pts

Each component is a percentile rank among all occupations in the same country (0–100). Weights: labor demand 25, wage momentum / openings 15, pay level 15, AI resistance 25, aging workforce 10 (Japan only), entry barrier 10.

Will AI replace Marketing Managers? AI replacement risk

63%

High

Ranked #678 safest from AI among all U.S. occupations

Very lowLowModerateHighVery high

How AI is changing this job

A written analysis for this occupation is being prepared.

AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using O*NET work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →

Labor demand for Marketing Managers

Employment

395K

BLS OEWS

Projected employment

451K

2025–35

Projected change

+6.9%

ranked #125 for growth

Annual openings

34K

growth + replacement needs

Demand score

High

73/100

Typical entry education

Bachelor's degree

Work experience

5 years or more

in a related occupation

On-the-job training

None

Employment projections are from the BLS Employment Projections program (2025–35). Annual openings include both new jobs and replacement of workers who leave the occupation.

Skills, education and requirements for Marketing Managers

Key skills

Persuasion

4.2

Monitoring

4.1

Coordination

4.1

Active Listening

4.1

Speaking

4.1

Reading Comprehension

4.1

Critical Thinking

4.1

Active Learning

4.1

O*NET skill level ratings (0–7).

Key knowledge areas

Sales and Marketing

5.8

Customer and Personal Service

5.6

English Language

4.9

Administration and Management

4.6

Education and Training

4.5

Administrative

4.3

Communications and Media

3.8

Personnel and Human Resources

3.7

What the work involves

Establishing and Maintaining Interpersonal RelationshipsSelling or Influencing OthersCommunicating with People Outside the OrganizationThinking CreativelyUpdating and Using Relevant KnowledgeProviding Consultation and Advice to OthersOrganizing, Planning, and Prioritizing WorkCommunicating with Supervisors, Peers, or Subordinates

Important abilities

Oral ExpressionWritten ExpressionDeductive ReasoningFluency of IdeasOral ComprehensionWritten Comprehension

Training before entry

1–3 months

43%

Up to 1 month

22%

6–12 months

3–6 months

1–2 years

None / short demo

4–10 years

2–4 years

Related work experience

1–2 years

27%

2–4 years

19%

4–6 years

11%

1–3 months

None

Over 10 years

Job Zone 4 — considerable preparation needed (O*NET)

Difficulty of entry: ★★★☆☆ Moderate (from education, training, experience and Job Zone)

How to become marketing managers

Typical education

Bachelor's degree

BLS

Related experience

5 years or more

On-the-job training

None

A step-by-step guide for this occupation is being prepared. The education, training and experience data above show the typical path.

Career path and how to earn more as marketing managers

Career-path guidance is being prepared. Pay by percentile is shown in the Pay section.

Related occupations

	Occupation	Pay	Outlook	AI risk
1	Market Research Analysts and Marketing Specialists Research conditions in local, regional, national, or online markets.	$78,760	58/100	80%
2	Sales Managers Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer.	$148,270	58/100	65%
3	Public Relations Specialists Promote or create an intended public image for individuals, groups, or organizations.	$74,750	45/100	66%
4	Public Relations Managers Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.	$146,910	60/100	71%
5	Fundraising Managers Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.	$125,470	64/100	70%
6	Advertising and Promotions Managers Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.	$133,660	52/100	60%

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data

Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.