How to become marketing managerseducation, training, experience and the steps to enter

United States Marketing & PR Confidence ★★★★★

Median annual pay

$166,790

25th–75th pct. $123,020–$216,410

Top pay (est.)

$381,700

Top 10% $293,610

Pay in 5 years

$191,100est.

2031

Pay in 10 years

$218,900est.

$188,200–$254,100

Outlook score

64/100

★★★☆☆ Average

AI replacement risk

63%

High

Job growth (10 yr)

+6.9%

34K openings / yr

How to become marketing managers

Typical education

Bachelor's degree

BLS

Related experience

5 years or more

On-the-job training

None

A step-by-step guide for this occupation is being prepared. The education, training and experience data above show the typical path.

Skills, education and requirements for Marketing Managers

Key skills

Persuasion

4.2

Monitoring

4.1

Coordination

4.1

Active Listening

4.1

Speaking

4.1

Reading Comprehension

4.1

Critical Thinking

4.1

Active Learning

4.1

O*NET skill level ratings (0–7).

Key knowledge areas

Sales and Marketing

5.8

Customer and Personal Service

5.6

English Language

4.9

Administration and Management

4.6

Education and Training

4.5

Administrative

4.3

Communications and Media

3.8

Personnel and Human Resources

3.7

What the work involves

Establishing and Maintaining Interpersonal RelationshipsSelling or Influencing OthersCommunicating with People Outside the OrganizationThinking CreativelyUpdating and Using Relevant KnowledgeProviding Consultation and Advice to OthersOrganizing, Planning, and Prioritizing WorkCommunicating with Supervisors, Peers, or Subordinates

Important abilities

Oral ExpressionWritten ExpressionDeductive ReasoningFluency of IdeasOral ComprehensionWritten Comprehension

Training before entry

1–3 months

43%

Up to 1 month

22%

6–12 months

3–6 months

1–2 years

None / short demo

4–10 years

2–4 years

Related work experience

1–2 years

27%

2–4 years

19%

4–6 years

11%

1–3 months

None

Over 10 years

Job Zone 4 — considerable preparation needed (O*NET)

Difficulty of entry: ★★★☆☆ Moderate (from education, training, experience and Job Zone)

Career path and how to earn more as marketing managers

Career-path guidance is being prepared. Pay by percentile is shown in the Pay section.

Related occupations

	Occupation	Pay	Outlook	AI risk
1	Market Research Analysts and Marketing Specialists Research conditions in local, regional, national, or online markets.	$78,760	58/100	80%
2	Sales Managers Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer.	$148,270	58/100	65%
3	Public Relations Specialists Promote or create an intended public image for individuals, groups, or organizations.	$74,750	45/100	66%
4	Public Relations Managers Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.	$146,910	60/100	71%
5	Fundraising Managers Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.	$125,470	64/100	70%
6	Advertising and Promotions Managers Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.	$133,660	52/100	60%

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data

Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.