How to become advertising and promotions managerseducation, training, experience and the steps to enter

United States Marketing & PR Confidence ★★★★★

Median annual pay

$133,660

25th–75th pct. $91,370–$201,050

Top pay (est.)

$372,100

Top 10% $286,240

Pay in 5 years

$149,900est.

2031

Pay in 10 years

$168,000est.

$144,500–$195,100

Outlook score

52/100

★★★☆☆ Average

AI replacement risk

60%

Moderate

Job growth (10 yr)

−3.7%

2,300 openings / yr

How to become advertising and promotions managers

Typical education

Bachelor's degree

BLS

Related experience

Less than 5 years

On-the-job training

None

A step-by-step guide for this occupation is being prepared. The education, training and experience data above show the typical path.

Skills, education and requirements for Advertising and Promotions Managers

Key skills

Coordination

4.2

Speaking

4.1

Active Listening

4.1

Monitoring

4.1

Persuasion

4.1

Critical Thinking

4.1

Active Learning

4.1

Social Perceptiveness

4.0

O*NET skill level ratings (0–7).

Key knowledge areas

Sales and Marketing

5.6

Customer and Personal Service

5.4

Administrative

5.0

English Language

4.9

Computers and Electronics

4.6

Administration and Management

4.5

Personnel and Human Resources

4.5

Communications and Media

4.4

What the work involves

Making Decisions and Solving ProblemsEstablishing and Maintaining Interpersonal RelationshipsCommunicating with Supervisors, Peers, or SubordinatesThinking CreativelyOrganizing, Planning, and Prioritizing WorkCommunicating with People Outside the OrganizationGuiding, Directing, and Motivating SubordinatesResolving Conflicts and Negotiating with Others

Important abilities

Oral ExpressionDeductive ReasoningFluency of IdeasNear VisionOriginalitySpeech Clarity

Training before entry

1–3 months

33%

3–6 months

19%

2–4 years

15%

6–12 months

15%

Over 10 years

12%

Up to 1 month

None / short demo

Related work experience

2–4 years

38%

4–6 years

33%

6–8 years

16%

1–3 months

12%

6–12 months

Job Zone 4 — considerable preparation needed (O*NET)

Difficulty of entry: ★★★★☆ Demanding (from education, training, experience and Job Zone)

Career path and how to earn more as advertising and promotions managers

Career-path guidance is being prepared. Pay by percentile is shown in the Pay section.

Related occupations

	Occupation	Pay	Outlook	AI risk
1	Market Research Analysts and Marketing Specialists Research conditions in local, regional, national, or online markets.	$78,760	58/100	80%
2	Sales Managers Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer.	$148,270	58/100	65%
3	Marketing Managers Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers.	$166,790	64/100	63%
4	Public Relations Specialists Promote or create an intended public image for individuals, groups, or organizations.	$74,750	45/100	66%
5	Public Relations Managers Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.	$146,910	60/100	71%
6	Fundraising Managers Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.	$125,470	64/100	70%

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data

Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.