How to become advertising sales agentseducation, training, experience and the steps to enter

United States Sales Confidence ★★★★★

Median annual pay
$64,820
25th–75th pct. $47,020–$99,990
Top pay (est.)
$189,800
Top 10% $146,010
Pay in 5 years
$71,500est.
2031
Pay in 10 years
$78,900est.
$67,900–$91,600
Outlook score
32/100
★★☆☆☆ Below average
AI replacement risk
65%
High
Job growth (10 yr)
−7.2%
7,800 openings / yr

How to become advertising sales agents

Typical education
High school diploma or equivalent
BLS
Related experience
None
On-the-job training
Moderate-term on-the-job training

A step-by-step guide for this occupation is being prepared. The education, training and experience data above show the typical path.

Skills, education and requirements for Advertising Sales Agents

Key skills

Persuasion
4.2
Active Listening
4.0
Speaking
4.0
Negotiation
4.0
Reading Comprehension
3.9
Service Orientation
3.8
Social Perceptiveness
3.8
Critical Thinking
3.8

O*NET skill level ratings (0–7).

Key knowledge areas

Sales and Marketing
5.1
Customer and Personal Service
4.8
Administrative
4.3
English Language
4.2
Communications and Media
3.9
Computers and Electronics
3.9
Mathematics
3.5
Administration and Management
3.1

What the work involves

Communicating with People Outside the OrganizationEstablishing and Maintaining Interpersonal RelationshipsOrganizing, Planning, and Prioritizing WorkSelling or Influencing OthersThinking CreativelyMaking Decisions and Solving ProblemsWorking with ComputersCommunicating with Supervisors, Peers, or Subordinates

Important abilities

Oral ExpressionOral ComprehensionSpeech ClaritySpeech RecognitionWritten ExpressionWritten Comprehension

Training before entry

1–3 months
45%
Up to 1 month
25%
3–6 months
15%
6–12 months
12%
1–2 years
4%

Related work experience

1–2 years
28%
6–12 months
23%
2–4 years
23%
None
19%
1–3 months
4%
3–6 months
4%

Job Zone 3 — medium preparation needed (O*NET)

Difficulty of entry: ★★☆☆☆ Fairly easy (from education, training, experience and Job Zone)

Career path and how to earn more as advertising sales agents

Career-path guidance is being prepared. Pay by percentile is shown in the Pay section.

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data
Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.