Will AI replace market research analysts and marketing specialists?AI replacement risk 80% and how the work is changing

United States Marketing & PR Confidence ★★★★★

Median annual pay

$78,760

25th–75th pct. $58,350–$108,310

Top pay (est.)

$202,100

Top 10% $155,480

Pay in 5 years

$88,000est.

2031

Pay in 10 years

$98,400est.

$84,600–$114,200

Outlook score

58/100

★★★☆☆ Average

AI replacement risk

80%

High

Job growth (10 yr)

+7.0%

82K openings / yr

Will AI replace Market Research Analysts and Marketing Specialists? AI replacement risk

80%

High

Ranked #792 safest from AI among all U.S. occupations

Very lowLowModerateHighVery high

How AI is changing this job

A written analysis for this occupation is being prepared.

AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using O*NET work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →

Skills, education and requirements for Market Research Analysts and Marketing Specialists

Key skills

Reading Comprehension

4.8

Writing

4.1

Active Listening

4.0

Judgment and Decision Making

4.0

Speaking

4.0

Critical Thinking

4.0

Complex Problem Solving

3.8

Systems Evaluation

3.8

O*NET skill level ratings (0–7).

Key knowledge areas

Sales and Marketing

5.0

English Language

5.0

Administrative

4.5

Customer and Personal Service

4.3

Administration and Management

4.0

Mathematics

3.8

Computers and Electronics

3.5

Communications and Media

3.3

What the work involves

Analyzing Data or InformationGetting InformationProcessing InformationEstablishing and Maintaining Interpersonal RelationshipsCommunicating with Supervisors, Peers, or SubordinatesOrganizing, Planning, and Prioritizing WorkCommunicating with People Outside the OrganizationUpdating and Using Relevant Knowledge

Important abilities

Written ExpressionWritten ComprehensionOral ExpressionOral ComprehensionDeductive ReasoningFluency of Ideas

Training before entry

None / short demo

42%

1–3 months

16%

3–6 months

16%

2–4 years

11%

Up to 1 month

11%

1–2 years

Related work experience

2–4 years

40%

4–6 years

30%

1–2 years

15%

6–8 years

10%

6–12 months

Job Zone 4 — considerable preparation needed (O*NET)

Difficulty of entry: ★★★☆☆ Moderate (from education, training, experience and Job Zone)

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Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data

Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.