Models

United States SOC 41-9012.00 Sales Confidence ★★★★★

Also called: Agent Model, Art Class Model, Art Model, Artist's Model, Character Impersonator, Clothes Model, Fashion Model, Figure Model

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments.

Median annual pay
$48,470
25th–75th pct. $35,710–$99,320
Top pay (est.)
$170,900
Top 10% $131,470
Pay in 5 years
$55,800est.
2031
Pay in 10 years
$64,400est.
$55,300–$74,700
Outlook score
47/100
★★☆☆☆ Average
AI replacement risk
26%
Low
Job growth (10 yr)
−2.1%
700 openings / yr

What models do

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

Typical tasks

Typical path into the job (BLS)

Education No formal educational credentialRelated experience NoneOn-the-job training NoneO*NET Job Zone 2

Models salary

The median annual wage for models is $48,470 (BLS OEWS May 2025; BLS Employment Projections 2025–35, national). The lowest 10 percent earn less than $34,190 and the highest 10 percent earn more than $131,470. The mean annual wage is $72,800.

Median
$48,470
Mean
$72,800
10th percentile
$34,190
Entry level
25th percentile
$35,710
75th percentile
$99,320
90th percentile
$131,470
Top earners
Mean hourly wage
$35.00
4.8× the federal minimum ($7.25)
In Japanese yen
¥7.62M
≈ at 157.25 JPY/USD

The mean hourly wage of $35.00 is 4.8× the federal minimum wage of $7.25. State minimums are higher in most large states. Minimum wage by state →

How does your pay compare with people your age?

Your numbers are not sent or stored. The comparison uses this occupation's BLS wage percentiles, adjusted for age with BLS median weekly earnings by age group (Q3 2026).

Pay by percentile

Entry level (10th pct.)
$34,190
Early career (25th pct.)
$35,710
Mid career (median)
$48,470
Experienced (75th pct.)
$99,320
Top earners (90th pct.)
$131,470

Annual wage percentiles from the BLS Occupational Employment and Wage Statistics (OEWS). Percentiles are a good proxy for pay by experience.

How median, percentiles and the pay range are defined →

Projected pay for Models (3, 5 and 10 years)est.

Today $48,470 → in 3 years $52,800 → in 5 years $55,800 → in 10 years $64,400 (10-year range $55,300–$74,700). The model assumes pay growth of +2.9% per year.

$48,470
Now
2026
$52,800
In 3 yrs
2029
$48,700–$57,400
$55,800
In 5 yrs
2031
$50,300–$62,200
$64,400
In 10 yrs
2036
$55,300–$74,700

What drives the annual growth rate

Base wage growth +3.0%Labor demand -0.3%AI impact +0.18%Total +2.9% / yr

Projected pay = current pay × (1 + annual growth)^years. The annual growth rate starts from a base wage-growth rate and adds or subtracts labor demand (BLS projected employment growth), wage momentum and AI replacement risk for each occupation. Projections are not guarantees. How it is calculated →

Outlook score for Models

47/100
★★☆☆☆
Average · ranked #554 of all U.S. occupations
Pay level
29 pts
AI resistance
74 pts
Entry barrier
8 pts
Annual openings
91 pts
Projected growth
20 pts

Each component is a percentile rank among all occupations in the same country (0–100). Weights: labor demand 25, wage momentum / openings 15, pay level 15, AI resistance 25, aging workforce 10 (Japan only), entry barrier 10.

Will AI replace Models? AI replacement risk

26%
Low
Ranked #202 safest from AI among all U.S. occupations
Very lowLowModerateHighVery high

How AI is changing this job

A written analysis for this occupation is being prepared.

AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using O*NET work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →

Labor demand for Models

Employment
3,780
BLS OEWS
Projected employment
4,100
2025–35
Projected change
−2.1%
ranked #654 for growth
Annual openings
700
growth + replacement needs
Demand score
Low
39/100
Typical entry education
No formal educational credential
Work experience
None
in a related occupation
On-the-job training
None

Employment projections are from the BLS Employment Projections program (2025–35). Annual openings include both new jobs and replacement of workers who leave the occupation.

Skills, education and requirements for Models

Key skills

Active Listening
2.6
Social Perceptiveness
2.6
Speaking
2.1
Reading Comprehension
2.0
Coordination
2.0
Writing
2.0
Time Management
2.0
Judgment and Decision Making
1.9

O*NET skill level ratings (0–7).

Key knowledge areas

English Language
2.1
Fine Arts
1.9
Customer and Personal Service
1.9
Computers and Electronics
1.4
Administration and Management
1.3
Communications and Media
1.1
Administrative
0.8
Telecommunications
0.4

What the work involves

Performing General Physical ActivitiesThinking CreativelyEstablishing and Maintaining Interpersonal RelationshipsOrganizing, Planning, and Prioritizing WorkHandling and Moving ObjectsPerforming for or Working Directly with the PublicScheduling Work and ActivitiesCommunicating with Supervisors, Peers, or Subordinates

Important abilities

Oral ComprehensionTrunk StrengthExtent FlexibilitySpeech RecognitionSpeech ClarityOral Expression

Education of workers

High school diploma
76%
Less than high school
17%
Bachelor's degree
4%
Some college
2%

Training before entry

None / short demo
62%
1–3 months
10%
3–6 months
3%

Related work experience

1–3 months
11%
1–2 years
3%
6–12 months
3%
3–6 months
1%
6–8 years
1%

Job Zone 2 — some preparation needed (O*NET)

Difficulty of entry: ★☆☆☆☆ Easy to enter (from education, training, experience and Job Zone)

How to become models

Typical education
No formal educational credential
BLS
Related experience
None
On-the-job training
None

A step-by-step guide for this occupation is being prepared. The education, training and experience data above show the typical path.

Career path and how to earn more as models

Career-path guidance is being prepared. Pay by percentile is shown in the Pay section.

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data
Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.