Shigoto Zukan
日本語

Will AI replace public relations managers?AI replacement risk 71% and how the work is changing

United States Marketing & PR Confidence ★★★★★

Median annual pay
$146,910
25th–75th pct. $106,580–$204,520
Top pay (est.)
$370,500
Top 10% $284,990
Pay in 5 years
$165,900est.
2031
Pay in 10 years
$187,200est.
$161,000–$217,400
Outlook score
60/100
★★★☆☆ Average
AI replacement risk
71%
High
Job growth (10 yr)
+5.7%
6,100 openings / yr

Will AI replace Public Relations Managers? AI replacement risk

71%
High
Ranked #748 safest from AI among all U.S. occupations
Very lowLowModerateHighVery high

How AI is changing this job

A written analysis for this occupation is being prepared.

AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using O*NET work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →

Skills, education and requirements for Public Relations Managers

Key skills

Active Listening
4.1
Reading Comprehension
4.1
Persuasion
4.0
Speaking
4.0
Social Perceptiveness
3.9
Complex Problem Solving
3.9
Judgment and Decision Making
3.9
Writing
3.9

O*NET skill level ratings (0–7).

Key knowledge areas

Communications and Media
6.3
English Language
5.9
Sales and Marketing
5.6
Customer and Personal Service
5.3
Administration and Management
4.6
Administrative
4.6
Personnel and Human Resources
3.9
Sociology and Anthropology
3.9

What the work involves

Communicating with People Outside the OrganizationEstablishing and Maintaining Interpersonal RelationshipsOrganizing, Planning, and Prioritizing WorkCommunicating with Supervisors, Peers, or SubordinatesMaking Decisions and Solving ProblemsDeveloping Objectives and StrategiesGuiding, Directing, and Motivating SubordinatesThinking Creatively

Important abilities

Oral ExpressionOral ComprehensionFluency of IdeasDeductive ReasoningWritten ComprehensionSpeech Recognition

Training before entry

None / short demo
31%
1–3 months
23%
Up to 1 month
20%
2–4 years
11%
1–2 years
6%
6–12 months
6%
4–10 years
3%

Related work experience

4–6 years
44%
6–8 years
17%
1–2 years
14%
2–4 years
11%
6–12 months
8%
8–10 years
3%
3–6 months
3%

Job Zone 4 — considerable preparation needed (O*NET)

Difficulty of entry: ★★★☆☆ Moderate (from education, training, experience and Job Zone)

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data
Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.