Will AI replace public relations specialists?AI replacement risk 66% and how the work is changing

United States Marketing & PR Confidence ★★★★★

Median annual pay

$74,750

25th–75th pct. $56,260–$100,370

Top pay (est.)

$175,700

Top 10% $135,150

Pay in 5 years

$84,200est.

2031

Pay in 10 years

$94,800est.

$81,600–$110,100

Outlook score

45/100

★★☆☆☆ Average

AI replacement risk

66%

High

Job growth (10 yr)

+1.8%

23K openings / yr

Will AI replace Public Relations Specialists? AI replacement risk

66%

High

Ranked #707 safest from AI among all U.S. occupations

Very lowLowModerateHighVery high

How AI is changing this job

A written analysis for this occupation is being prepared.

AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using O*NET work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →

Skills, education and requirements for Public Relations Specialists

Key skills

Speaking

4.2

Active Listening

4.1

Critical Thinking

4.1

Persuasion

4.1

Social Perceptiveness

4.1

Coordination

4.0

Judgment and Decision Making

4.0

Reading Comprehension

4.0

O*NET skill level ratings (0–7).

Key knowledge areas

Communications and Media

6.2

Customer and Personal Service

5.8

Sales and Marketing

5.7

English Language

5.3

Administrative

4.7

Administration and Management

4.4

Personnel and Human Resources

3.9

Computers and Electronics

3.8

What the work involves

Communicating with People Outside the OrganizationCommunicating with Supervisors, Peers, or SubordinatesEstablishing and Maintaining Interpersonal RelationshipsOrganizing, Planning, and Prioritizing WorkProviding Consultation and Advice to OthersGetting InformationPerforming for or Working Directly with the PublicMaking Decisions and Solving Problems

Important abilities

Oral ExpressionOral ComprehensionWritten ExpressionProblem SensitivityWritten ComprehensionSpeech Clarity

Education of workers

Bachelor's degree

91%

Master's degree

Training before entry

None / short demo

50%

3–6 months

23%

Up to 1 month

14%

2–4 years

6–12 months

4–10 years

Related work experience

2–4 years

32%

1–2 years

23%

6–12 months

23%

4–6 years

14%

None

6–8 years

Job Zone 4 — considerable preparation needed (O*NET)

Difficulty of entry: ★★★☆☆ Moderate (from education, training, experience and Job Zone)

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4	Public Relations Managers Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.	$146,910	60/100	71%
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6	Advertising and Promotions Managers Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.	$133,660	52/100	60%

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data

Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.