商品企画開発（チェーンストア） 商品企画開発（チェーンストア）
What 商品企画開発（チェーンストア） do
An English description is being prepared. Japanese description:
主な仕事は、海外商品の開発、産地直送などの仕入れルートの開拓、さらにPB商品（プライベート・ブランド商品）あるいはSB商品（ストア・ブランド商品）など、企業が独自に生産から流通・販売まで一貫して扱う商品の開発などである。また、定番商品を設定し、年間やシーズンごとに扱う種類、量などを決定する企業の計画策定にも関わる。定番商品はプロパー商品ともいい、その企業の主力商品として通常一年中扱い、売上げなどに最も大きい影響力を持つ。新規取引先との取引の開拓も行う場合がある。
常に情報を収集・調査・分析して将来の見通しを立て、その上で消費者に求められている商品を企画し、生産計画を立て、販売実験をしてから実行に移すなど、商品の生産から販売まで中心となって携わる。企画書や生産計画書、マニュアルや報告書づくりも重要な仕事となる。
開発中は、生産チームに参加して、製品開発に取り組むこともある。海外商品の開発の場合、単なる買い付けだけでなく、現地に駐在して海外の業者と協力して製品開発を行うことが多くなっている。
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Employment type of workers
商品企画開発（チェーンストア） salary
The average annual pay for 商品企画開発（チェーンストア） in Japan is ¥7.37M (≈ $46,856; Basic Survey on Wage Structure (2025), national). The estimated median is ¥6.85M, the typical range is ¥4.68M–¥13.41M and the top 10% earn about ¥11.39M.
How does your pay compare with people your age?
Your numbers are not sent or stored. The distribution is estimated from Japan's national wage statistics, including pay differences by age.
Pay by ageest.
Estimated from the average pay and average age (43.0) using the age-wage curve of the Basic Survey on Wage Structure.
Pay by experienceest.
Pay by employment typeest.
The average hourly wage of ¥3,633 is 3.1× Japan's national average minimum wage of ¥1,177 (fiscal 2026). Minimum wage by prefecture →
Japanese pay is shown in yen (¥5.57M = 5.57 million yen ≈ 557万円). Dollar figures use the current rate of 157.25 yen per dollar and are for reference only; purchasing power differs.
Pay over time
| Year | Average pay | Employment | Openings ratio |
|---|---|---|---|
| 2021 | ¥6.21M | — | — |
| 2022 | ¥6.30M | — | — |
| 2023 | ¥6.45M | — | 0.36x |
| 2024 | ¥6.91M | — | 0.35x |
| 2025 | ¥7.37M | — | 0.34x |
Projected pay for 商品企画開発（チェーンストア） (3, 5 and 10 years)est.
Today ¥7.37M → in 3 years ¥7.70M → in 5 years ¥7.93M → in 10 years ¥8.53M (10-year range ¥7.34M–¥9.91M). The model assumes pay growth of +1.5% per year.
What drives the annual growth rate
Projected pay = current pay × (1 + annual growth)^years. The annual growth rate starts from a base wage-growth rate and adds or subtracts labor demand (the job-openings-to-applicants ratio), wage momentum and AI replacement risk for each occupation. Projections are not guarantees. How it is calculated →
Outlook score for 商品企画開発（チェーンストア）
Each component is a percentile rank among all occupations in the same country (0–100). Weights: labor demand 25, wage momentum / openings 15, pay level 15, AI resistance 25, aging workforce 10 (Japan only), entry barrier 10.
Will AI replace 商品企画開発（チェーンストア）? AI replacement risk
How AI is changing this job
A written analysis for this occupation is being prepared.
AI replacement risk compares the parts of a job that are easy to hand to AI or software (processing information, documentation, repetitive computer work) with the parts that are hard to automate (physical work, working closely with people, judgment in unpredictable settings), using the MHLW job tag survey on work activities, work context, skills and knowledge. The result is a relative position among all occupations in the country, scaled to 0–100%. Methodology →
Labor demand for 商品企画開発（チェーンストア）
A ratio above 1.0 means there are more job openings than applicants (a labor shortage). The 5- and 10-year figures are estimates from the openings ratio, wage momentum and AI replacement risk.
The same job in the United States
| 商品企画開発（チェーンストア） Japan | Wholesale and Retail Buyers, Except Farm Products United States | |
|---|---|---|
| Median / average pay | ¥7.37M ≈ $46,856 | — |
| Pay in 10 years (est.) | ¥8.53M | — |
| Outlook score | 46 | 42 |
| AI replacement risk | 69% High | 62% High |
| Workers | — | — |
Matched by occupation (SOC code). Yen converted at 157.25 JPY/USD for reference; Japanese figures are averages, U.S. figures are medians, and the surveys define occupations differently.
Skills, education and requirements for 商品企画開発（チェーンストア）
Key skills
Skill levels from the MHLW job tag worker survey.
Key knowledge areas
What the work involves
Important abilities
Licenses and certifications (Japan)
No specific license or certification is required.
Education of workers
Training before entry
Related work experience
Difficulty of entry: ★★★★☆ Demanding (from education, training, experience, licenses)
How to become 商品企画開発（チェーンストア）
The typical path in Japan is shown by the education, training and experience of current workers above and in the Japanese guidance below. A detailed English guide for this occupation is being prepared.
Guidance from job tag (Japanese)
入職後、販売や仕入の仕事を経験して流通・販売の知識を身につけ、分析力や企画力が優れていると評価されることによって、商品開発部門に配属されるケースが一般的である。
専門職として、各方面にわたる知識、技術が要求される。また、製品の製造まで関与することも多く、メーカーや産地についての知識や、商品化の実現可能性を判断する能力も求められる。日頃から世の中の流行や新製品についての情報収集が必要であり、創造的能力だけでなく、企業の将来に関わる商品を担う熱意も重要である。
Career path and how to earn more as 商品企画開発（チェーンストア）
Career-path guidance is being prepared. Pay by experience is shown in the Pay section.