How to become sales managerseducation, training, experience and the steps to enter

United States Marketing & PR Confidence ★★★★★

Median annual pay
$148,270
25th–75th pct. $100,360–$207,340
Top pay (est.)
$377,700
Top 10% $290,540
Pay in 5 years
$168,400est.
2031
Pay in 10 years
$191,200est.
$164,400–$222,000
Outlook score
58/100
★★★☆☆ Average
AI replacement risk
65%
High
Job growth (10 yr)
+4.5%
47K openings / yr

How to become sales managers

Typical education
Bachelor's degree
BLS
Related experience
Less than 5 years
On-the-job training
None

A step-by-step guide for this occupation is being prepared. The education, training and experience data above show the typical path.

Skills, education and requirements for Sales Managers

Key skills

Monitoring
4.6
Time Management
4.0
Management of Personnel Resources
4.0
Coordination
4.0
Negotiation
4.0
Judgment and Decision Making
4.0
Social Perceptiveness
4.0
Persuasion
4.0

O*NET skill level ratings (0–7).

Key knowledge areas

Sales and Marketing
5.9
Customer and Personal Service
5.2
Education and Training
5.0
Administration and Management
4.6
English Language
4.3
Personnel and Human Resources
4.2
Computers and Electronics
3.8
Mathematics
3.8

What the work involves

Selling or Influencing OthersProviding Consultation and Advice to OthersResolving Conflicts and Negotiating with OthersGuiding, Directing, and Motivating SubordinatesEstablishing and Maintaining Interpersonal RelationshipsCoaching and Developing OthersCommunicating with Supervisors, Peers, or SubordinatesMaking Decisions and Solving Problems

Important abilities

Oral ComprehensionSpeech RecognitionSpeech ClarityOral ExpressionWritten ExpressionDeductive Reasoning

Education of workers

Bachelor's degree
71%
Some college
19%
Master's degree
5%
Associate's degree
5%

Training before entry

Up to 1 month
30%
1–3 months
25%
1–2 years
15%
3–6 months
10%
None / short demo
5%
2–4 years
5%
6–12 months
5%
4–10 years
5%

Related work experience

4–6 years
38%
2–4 years
24%
6–8 years
19%
8–10 years
10%
Over 10 years
5%
1–2 years
5%

Job Zone 4 — considerable preparation needed (O*NET)

Difficulty of entry: ★★★★☆ Demanding (from education, training, experience and Job Zone)

Career path and how to earn more as sales managers

Career-path guidance is being prepared. Pay by percentile is shown in the Pay section.

Pay and employment figures are national statistics. Projected pay, outlook scores and AI replacement risk are estimates from the Shigoto Zukan model, not guarantees. To request a correction, use the contact form. How to read the data
Sources: BLS OEWS May 2025; BLS Employment Projections 2025–35; O*NET 31.0 Database by USDOL/ETA (CC BY 4.0), modified by Shigoto Zukan. Pay ranges, projections and scores are Shigoto Zukan estimates.